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White Claw, the pioneer of hard seltzer has launched its new social campaign ‘The Difference is Clear’ through creative agency VCCP & Girl&Bear and produced by creative design and animation production studio Electric Studios.

The campaign features fully CG liquid waves and liquid simulations. Every ripple, splash, and droplet of water has been meticulously crafted to evoke the sensory experience of enjoying a White Claw hard seltzer and outline the aspects of White Claw that make it unique. The CG liquid wave serves as a metaphor for the refreshing and dynamic nature of the product, embodying the brand's commitment to innovation and quality. The film was achieved through real-time physics simulations within Houdini, additional 3d and clever compositing.


Agency: VCCP
Creative Director: Laura Muse
Managing Partner: Philip Higham
Senior Account Director: Jake Gidley
Planning Director: Alex Scott-Malden
Agency Creative Producer: Slavica Delevic
Producers: Jake Hafer, Rosie Good
Production Company: Electric Studios
Creative Directors: Geoff Parsons & Stefano Ottaviano Executive Producer: Arianna Maniscalo
Post:  Electric Theatre Collective
Post Producer: Sydney Levy
CG Lead: Dean Robinson
CG Artists: Ewan Davidson,Ion Oprea, George Savvas, Ivan Tomovic, Jochem Aarts, Luka Zabret, Vahid Tehrani, Will Medcalf, Yousef Grierson, Tom Di Stassio,
Luke Reade
Comp Lead: Tom Clapp
Comp artists: Amy Smith, Doruk Saglam, Adam Woolrich, Tane Welham, Stephan Pazderka,

Will Robinson
AUDIO: Massive Music

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