INFINITE ELITE
UNDER ARMOUR
WARNING: EXTREME SHOE CONTENT
Sweat, shoes and showy motion design in our latest work for mega global sports brand Under Armour and their newest road stomper the Infinite Elite.
This shiny shoe was cooked up in the 3D lab at Electric Studios and is part of a larger campaign
Client - Under Armour
Brand Director - Emre Rusvanli
Senior Brand Planning Manager - Michelle Boender-Vanvleit
Senior Brand Manager (Running) - Janne Kuipers
Creative Lead - Ben Pritchard
Partners in Production: Linda Brouwer
Creative Agency - Woven Communications
Managing Director - Richard Glennie
Account Director - Andrea Zinni
Creative Director - Mathieu Garner
Creative Director - Andrew Dobbie
Production Agency - Our House
Executive Producer - Mali Okoi-Obuli
Senior Producer - Nkem Egbuchiri
Producer - Dan Aermu
Design & Animation - Electric Studios
Executive Producer - Laura Northover
Head of Creative - Geoff Parsons
Producer - Mike Facey
Production Manager - Alex Flowers
Creative Director: Stefano Ottaviano
Junior Art Director: Kurt Champion
Offline Editor: Jamie O'Donnell
Lead Animators - Simone Giorgetta, Simon Graham
Supporting Animators: Betty Tzouliou and Jess Gaynor
Grade - Electric Colour
Colourist - Jason Wallis
Audio Designer - Alex Wells