INFINITE ELITE - SOCIAL FILMS
UNDER ARMOUR
WARNING: MAY CAUSE EXCESSIVE RUNNING
In Arnold Schwarzenegger's documentary 'The Running Man' he famously ran so much his feet melted into little blobs of meat. If only he'd been wearing the new Under Armour Infinite Elite, and if Electric Studios had been on hand to make these endorphin charged films he'd be running all these years later. A cast of uber fit-fluencers stomp the streets, all expertly directed by Salim Adams and made graphically sweeeeet by Electric Studios. Run! Just Run! Don't stop! Run!
Client - Under Armour
Brand Director - Emre Rusvanli
Senior Brand Planning Manager - Michelle Boender-Vanvleit
Senior Brand Manager (Running) - Janne Kuipers
Creative Lead - Ben Pritchard
Partners in Production: Linda Brouwer
Creative Agency - Woven Communications
Managing Director - Richard Glennie
Account Director - Andrea Zinni
Creative Director - Mathieu Garner
Creative Director - Andrew Dobbie
Production Agency - Our House
Executive Producer - Mali Okoi-Obuli
Senior Producer - Nkem Egbuchiri
Producer - Dan Aermu
Design & Animation - Electric Studios
Executive Producer - Laura Northover
Head of Creative - Geoff Parsons
Director - Salim Adam
Producer - Mike Facey
Production Manager - Alex Flowers
Creative Director: Stefano Ottaviano
Junior Art Director: Kurt Champion
Offline Editor: Jamie O'Donnell
Lead Animators - Simone Giorgetta, Simon Graham
Supporting Animators: Betty Tzouliou and Jess Gaynor
Grade - Electric Colour
Colourist - Jason Wallis
Audio Designer - Alex Wells
Location Manager - Tom Petch at Salt Locations
1st AD - Sam Le Page
2nd AD - Jennifer Simms
DOP - Luke C Harper
AR 2 Operator - Gary Kent
Focus Puller - Sam Harding
2nd AC - Patrycja Cygan
Camera Trainee - Venus Egboh
Key Grip - Alex Aguliar
Video Playback - Mickey Richards
DIT - Adhamos ‘Moose’ Kruizenga
Gaffer - Greg Probert
Sparks - James Leech, Matt Simmons, Tom Parlinson
Art Director - Jade Rache
Wardrobe Stylist - Coline Bach
Hair & Make up Artist - Maya Man
Talent - Yaz Johnson, Tom Trotter, Enoch Freeman & Daisy Karyna