PARALYPICS IDENTS
CHANNEL 4
Adding to the long history of Channel 4 idents for the 2024 Paris Paralympics Games and featuring Boccia, Wheelchair Tennis, Swimming & Goalball.
The new idents build on Channel 4’s creative output for the Games – including its main campaign film that challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities. In addition, Channel 4 Paralympic Games partners Allianz and Toyota’s sponsorship idents feature a mix of accessibility features such as audio description, British Sign Language and sub-titling.
Agency: 4creative
Executive Creative Director: Lynsey Atkin
Creative Directors: Andy Vasey and Dan Warner
Director of Production: Miketta Lane
Executive Producer: Fiona Wright
Senior Producer Ident: Rory Maclean
Production Manager: Hannah Jones
Production Assistant: Amelia Croom
Trainee Production Coordinator: Tehya Connery
Head of Design: Rob Boon
Senior Designer: Aimi Awang
Designer: Dan Davies
Senior Project Manager: John Trevor
Head of Creative Operations: Olivia Jones
Brand: Channel 4
CMO: Katie Jackson, Zaid Al-Qassab
Marketing Director: Amber Kirby
Marketing Lead: Anna Kerr
Marketing Executive: Alexandra Baker
Design & Animation - Electric Studios
Executive Producer - Laura Northover
Head of Creative - Geoff Parsons
Producer - Naima Souza Vogt
Lead Designer - Jess Gaynor
Grade - Electric Colour
Colourist - Danyal Kadir