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For the Stuff of Life

An animated visual whirlwind from Electric Studios in this new work for Canon, celebrating the versatility of their PIXMA printers that thrive in the chaos of our blurred home and work lives.

Studios were tasked to animate words, graphics and images to mirror the printing process and dramatise the chaos of everyday life.

This Pan-European campaign was created through VCCP and directed by Simon Ratigan at Rouge Films.

Advertising Agency: VCCP

Creative Director: Jim Capp

Senior Creatives: Pip Bishop & Chris Hodgkiss

Tv Producers: Rosie Good & Izzie Haak 

Designer: Tom Loach 

Artworkers: Toby Kadir & James Perry

Production Company: Rogue Films

Director: Simon Ratigan 

Producer: Tim Nunn 

Design & Animation Studio - Electric Studios 

Executive Producer - Ben Honour

 Head Of Creative - Geoff Parsons 

Post Producer - Rowland Kimber

Creative Lead - Jess Gaynor


Editor: Sam Jones

Edit House : The Quarry


Music Composition: Sine Studios

Music Composer: George Stephenson


Audio Post-Production Company: Sine Sound Production 

Audio Mixer: Phil Bolland & Frankie Beirne

Audio Producer: Julian Marshall

Design & Animation by Electric Studios

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