CANON
FOR THE STUFF OF LIFE
For the Stuff of Life
An animated visual whirlwind from Electric Studios in this new work for Canon, celebrating the versatility of their PIXMA printers that thrive in the chaos of our blurred home and work lives.
Studios were tasked to animate words, graphics and images to mirror the printing process and dramatise the chaos of everyday life.
This Pan-European campaign was created through VCCP and directed by Simon Ratigan at Rouge Films.
Advertising Agency: VCCP
Creative Director: Jim Capp
Senior Creatives: Pip Bishop & Chris Hodgkiss
Tv Producers: Rosie Good & Izzie Haak
Designer: Tom Loach
Artworkers: Toby Kadir & James Perry
Production Company: Rogue Films
Director: Simon Ratigan
Producer: Tim Nunn
Design & Animation Studio - Electric Studios
Executive Producer - Ben Honour
Head Of Creative - Geoff Parsons
Post Producer - Rowland Kimber
Creative Lead - Jess Gaynor
Editor: Sam Jones
Edit House : The Quarry
Music Composition: Sine Studios
Music Composer: George Stephenson
Audio Post-Production Company: Sine Sound Production
Audio Mixer: Phil Bolland & Frankie Beirne
Audio Producer: Julian Marshall
Design & Animation by Electric Studios
